At Starbucks, paying with Bitcoin (BTC) is as easy as ordering a cup of coffee
April 8, 2021 12:29 PM
Bitcoin is still seen by some as a black box with limited applications. However, this is about to change. Indeed, the Bitcoin ecosystem is developing and allowing more and more everyday uses. Exactly, what could be more concrete than buying a coffee in Bitcoin? It is now possible to pay for your coffee in Bitcoin at Starbucks!
Starbucks authorizes Bitcoin as a payment method
We no longer present Starbucks and its 30,000 cafes around the world! Starbucks is the world's leading coffeehouse chain and generates more than $ 26.5 billion in revenue each year.
However, the American giant has just announced that Bitcoin is now accepted as a means of payment in its stores. For the moment, this possibility remains specific to the American market.
“We are delighted that our customers now have the option with Bakkt to redeem their Starbuck Card in the Starbucks app and then use it to pay at Starbucks. "
Karl Hebert, Vice President at Starbucks
Concretely, to pay for your coffee in Bitcoin you must first download the Bakkt smartphone application. Before being available to everyone, Bakkt launched a test campaign with 500,000 customers which proved to be successful.
Bitcoin, a structuring ecosystem
The value of Bitcoin is well established. However, the future of this crypto depends inexorably on the development of concrete applications of Bitcoin. Indeed, it is now easy to buy Bitcoin. Some even earn Bitcoin dust for free by playing cashback or loyalty cards. What the Bitcoin chain still lacks are relays that allow Bitcoin to be used for small everyday expenses. In this, the Starbucks initiative with the Bakkt app is very interesting.
“The average consumer owns some electronic assets but lacks the tools to track and properly use their value. "
Gavin Michael, CEO of Bakkt
In fact, the CEO of Bakkt has indicated that the company does not intend to limit its collaboration to Starbuck only. Thus, with the Bakkt application, it is possible to use your bitcoins for payment at brands such as Golfnow, Best Buy Choice Hotels or Fiserv.