Boston Celtics giants now dribble on crypto platform Socios

By: Bharggavi Ssayee

July 15, 2021 4:49 AM

A new stallion in the Socios stable - The Boston Celtics have just announced their official partnership with Socios.com, allowing the franchise to join forces with the number one in sports and entertainment on the blockchain. Indeed, its Chilliz (CHZ) token allows the tokenization of franchises and the participation of fans in many events. Another great operation for the creators of fan tokens!

Socios leaves its mark everywhere

Socios is a platform based on the Ethereum blockchain. She is responsible for the tokenization of many popular sports franchises, with more than 35 major sports brands, including the UFC, football and cricket teams, Formula 1 and esports. His latest big move is the partnership with the New Jersey Devils of the National Hockey League (NHL). It is the first American sports franchise to be associated with the platform.

Now, Socios is taking a new step in its development, becoming an official partner of the Boston Celtics. As a reminder, the Celtics franchise is the most successful in NBA history, along with the Los Angeles Lakers, with 17 championships.

In the announcement made on the NBA website, Socios said it will have a significant presence on the Celtics website and that the Celtics logos will be used for international marketing.

Official poster of the partnership between Socios and the Boston Celtics - Source: NBA

Socios CEO Alexandre Dreyfus said the partnership with an NBA team could "engage Celtics fans more", possibly hinting that basketball fans could see tokens for the team in the near future. .

“The Celtics brand is made up of great fans who support the organization locally, nationally and globally, and we're excited to find a partner who values fan engagement as much as we do. […] We are always looking for innovative ways to reach Celtics fans and have been looking forward to our partnership with Socios.com. "

Ted Dalton, Senior Vice President of Corporate Partnerships and Business Development at the Boston Celtics

Socios is growing rapidly to become the global leader in fan engagement. By signing with the biggest teams in the world, the ecosystem set up by Alexandre Dreyfus is growing day by day. A fun use of the blockchain that still risks creating sparks! Find our interview: Foot, blockchain and cryptocurrencies: Alexandre Dreyfus confides in the future of Socios and his crypto Chiliz (CHZ)!